First impressions count, right? That’s why landing pages are so important! They are the key to turning casual visitors into enthusiastic leads. But how do you achieve this with your website?
In this article, we’ll provide you with tips to ensure your landing page grabs attention and drives conversion.
What Is A Landing Page?
A landing page is where a user or visitor can arrive, or literally ‘land on’. It is a standalone page on your website, which is designed to have a single focus or goal, such as signing up to receive emails, purchasing a product, or sending an inquiry. Every element on this page should work towards your focused goal.
5 Ways To Improve Your Landing Page Conversion Rates
When creating a high-converting landing page, the details matter. To ensure your visitors are engaged and more likely to take action, here are five key elements that can make all the difference:
1. Clear Call To Action
This one may sound obvious, but a direct call to action will help a visitor on your page know exactly what you want them to do. This provides clear direction and may reduce a visitor’s hesitation about what to do next.
Prompting a user to take a specific action can drive conversions and achieve the landing page goal; you could even try A/B testing different calls to action to see which performs best.
2. Digestible, Engaging Copy And Subheadings
Landing page copy serves as a digital salesperson, so it should grab the reader’s attention immediately, making copy and subheadings a very important aspect.
A brief description of your offering, or a few bullet points can be much more convincing than a larger block of text. Aim for your copy to provide direction to ensure your goals are being achieved.
3. Images/ Video Content
Images & video content are crucial on a landing page for catching a reader’s attention, enhancing engagement, and conveying information visually.
Visual content can allow a user to experience and take in information in a way that copy cannot.
Video content should be short and sweet (around 90 seconds) and relevant to what you’re offering.
4. Optimise It For Mobile Experience
Mobile users now spend more than double the time accessing the internet, compared to desktop users, so a mobile-friendly landing page is important! To make sure your landing page is mobile-friendly, consider the following:
- Use smart navigation so you can easily find what you’re looking for and mobile-friendly positioning. Considering most internet users will be browsing on a mobile device, ensure your page layout gets across its key messages well and delivers a kick-arse mobile experience that makes readers want to take action
- Consider using concise, to-the-point content. This helps avoid any confusion about your service or product offering. Spell out what it is you do, clearly with little fuss. Talk to your users/readers and use short impact sentences on occasion to deliver effective content.
- Provide different content for mobile and desktop – load times and pages look different depending on what device you’re using, so ensure the content is right for both!
- Optimise for speed – Google favours websites that load quickly, and the attention span of people these days is far less than before. Website visitors expect a seamless experience, with the ability to find the information they need in a flash. They are not likely to stay around and wait for a site to load and are more likely to head over to a competitor site if yours does not load fast enough. A good guide is to strive for a 2-3 second load time – and don’t forget to clear your cache, improve your server response times and optimise your video and images!
5. Customer Reviews And Testimonials
People are much more likely to convert if they see that others have already previously benefited from something you provide. Positive feedback from customers can be the deciding factor in whether or not a consumer chooses you so ensure those reviews and feedback are on full show!
By implementing these strategies, you’ll be setting yourself up for success, making your landing pages more user-friendly and optimised for higher conversions – helping you to connect with visitors and drive better results!
Want to make sure your landing pages are as effective as possible? Contact Flex Digital today for a consultation and website audit. Let’s take your conversions to the next level.