Meet the

Rich O’Brien

Head of Digital

Rich is an experienced digital marketer with a love for music and all things digital. After joining Newicon in 2013 as an administrator and glorified office tea boy, Rich found his passion for digital marketing and soon formed the digital marketing department now known as Flex Digital. Since then he has taken the team from strength to strength, developing new services, building long-lasting client and partner relationships and working on training and consultancy programmes. His short sabbatical to companies such as SunLife helped him see what life was like in both client-side and agency-side roles, bringing in the learnings from both and applying these to the day to day running of Flex Digital. Outside of work, he still enjoys creating and writing music, playing gigs, gaming and spending time with family and friends. Oh and he can also clap with one hand… so that solves that age old question…

Andy Mason

Client Success Manager

With 17 years of experience in the digital marketing world, Andy oversees the day to day running of delivery and marketing operations, working directly with our department heads. As our Client Success Manager, he is often one of the first people you come into contact with at the company, alongside Rich the MD. Outside of work, Andy’s passions include Lord of the Rings, Star Wars, gin and spending time with his family. You will often hear him making questionable noises whilst enjoying his food.

Jada Thomas

Digital Marketing Apprentice

Jada is a talented digital marketing apprentice who is carving out her path in the exciting world of marketing. With a passion for creating engaging content for websites, social media, and blogs, Jada is determined to make her mark in the industry.

With a keen eye for detail and a hunger for knowledge, Jada is always striving to learn more and put her skills into practice. Her previous experience as a social media coordinator at Las Iguanas has given her a unique insight into the social realm, which she is eager to explore further. When she’s not busy honing her digital marketing skills, Jada can be found hitting the shops for a bit of retail therapy, breaking a sweat at the gym, or getting lost in a good book.

Maddie Zapletal

Marketing Executive

Maddie is a passionate digital marketer who specialises in creating killer content!

Whether she’s producing social media copy, writing blog articles or designing eye-catching graphics, she always strives to ensure that her content gets noticed. Outside of work, Maddie produces electronic music and works as a freelance vocalist.

Marek Boczarski

Digital Marketing Executive

Marek is a digital marketer with over 7 years of experience in search engine optimization (SEO). His passion for digital marketing drives him to constantly search for new keywords and improve websites. Outside of work, Marek loves to stay active by cycling, running, and playing table tennis.

Tamara Toothill

Digital Marketing Executive

Tamara has been in digital marketing for a number of years and has a vast amount of experience creating engaging, SEO-optimised website and social media content. Prior to joining Flex, she developed her skills within a range of different industries, from retail and recruitment to estate agency. 

Tamara is self-confessed foodie and, outside of work, she runs a food social media page where she tries out different cuisines from around the globe and shares some of her favourite recipes! Check out her Instagram to see some of the tasty dishes that she has been trying lately… 

Tiegan Schofield

Digital Marketing Executive

Tiegan has been working in digital marketing for 4 years, spending the first year in-house and then moving to agency afterwards. The last 2 years spent with Flex Digital has allowed her to work with a variety of clients and expand from SEO focused beginnings to utilising PPC and Social Media to help clients bring in as many leads as possible. Outside of work Tiegan enjoys live music, reading, aerial arts, looking after animals, and video games, as well as roller skating and longboarding in warmer months.

Luca Elice

Senior Digital Account Strategist

Luca is an experienced digital marketer with over 5 years of expertise in search engine optimisation (SEO) and Pay Per Click (PPC). For the past 2 years, he has been working at Flex Digital, where he has had the opportunity to work with a diverse range of clients and further develop his skills in SEO and PPC. Luca is passionate about helping his clients generate more leads and achieve their goals. When he’s not busy at work, you can find him leading an active lifestyle – from hitting the gym to playing sports. In his free time, Luca also enjoys playing video games and exploring new places through travel.

Oliver Badcock

Senior Digital Account Strategist

Oli is a super keen and experienced SEO and PPC expert who joined Flex in 2022. With over 10 years of experience in the industry, Oli has honed his skills in content creation, SEO, PPC, social media, and email marketing. He’s worked in-house and agency-side, collaborating with SMEs and large organisations to deliver exceptional results.

Oli is more than just a digital marketer. He’s a go-getter who believes in making the most of his time, both in and out of work. Whether he’s exploring the great outdoors or travelling to new countries, Oli is always on the move.

Steve O'Brien


As the founder of our parent company Newicon, Steve brings his range of technical software and business expertise to the team at Flex. Working alongside Rich and Mark Probert, Steve helps shape the course and direction of Flex Digital, and how it aligns with the values and cause of Newicon. Infusing the technical knowledge and agile development principles of software development into the fast paced, iterative world of digital marketing is what Steve brings to the mix. 

Mark Probert


As co-director of our parent company Newicon, Mark brings a wealth of branding, design and business development expertise to the Flex team. His work across technical software, web design and UX/UI projects means he is always on hand to offer unparalleled industry experience and insights to fuel the creative output of Flex Digital’s UX, web and branding projects. 


Our Digital Partners


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Flex have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels. They have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small.”

Les Williams
Managing Director – Marble Supreme

Flex have consistently offered outstanding advice and service and there is no doubt they are experts in their field. They have helped us to dramatically increase our PPC success and are now supporting us with SEO. We would have no hesitation in recommending Flex and look forward to working with them for many years to come.

Kelly Fenech
Marketing Manager – Lovell Stone Group

Flex achieved a 35% increase in business. From the outset, they really understood what we were trying to achieve.

Tom Beasley
Former Head of – Bristol & Bath Science Park