McFeggan Brown

Building a market leading digital presence from the ground up.

Client: McFeggan Brown

What we did: PPC, SEO, Social Media, Content

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McFeggan Brown were keen to expand their business and establish themselves as leaders in their marketplace.


McFeggan Brown are a leading office design, fitout and refurbishment company based just south of Bristol. Serving customers across Bristol, Somerset, Wiltshire and beyond. McFeggan Brown had typically grown their business through traditional forms of advertising but wanted to turn their attention to online marketing. They had a number of key competitors getting ahead of them for key online searches and had not had success with their current Google Ads company. They come to us wanting to improve their Google PPC campaigns and grow their online presence with Bristol and the South West. As the relationship progressed they also came to us to facilitate social media and content marketing activities for their business.


We started by putting together a free review of the account, identifying key ways to improve the performance and shortly after this were enlisted to take on the management of the Google Ads campaigns. Within the first 2-3 months of PPc management we had managed to increase campaign performance by 1100%. Following this success, McFeggan Brown asked us to support them in a number of additional areas of their business.

At the time their SEO presence was not as strong as it could have been. They were getting page 1 rankings but not at the top of Google for core keyword searches such as “office fitout bristol”. They were also struggling with maintaining a presence across social media, particularly linkedin and instagram. As a result we put together an additional SEO, content and social media plan to improve their SEO visibility and social media presence. This included a full SEO and content roadmap which would position their company as a go-to source of industry information for prospective clients and partners alike.

Key Features:

  1. Multi-channel digital strategy including SEO, PPC, social media and content marketing.
  2. Customer persona mapping and brand positioning.
  3. Advanced analytics to track user behaviour, acquisition channels and conversion metrics.
  4. Management and optimisation of new and existing PPC campaigns.
  5. Production of thought leadership and educational content.
  6. Creation of social media creatives and artwork.


Some of our top stats for the growth of Mcfeggan Brown.

Twenty-five high-conversion keywords in position 1-5 on Google.


increase in PPC leads in the first quarter


increase in conversions YoY


increase in ad impressions Y0Y

clicks from Google Ads in 3 months

  • 4.19% avg CTR.
  • 15+ high converting keywords in top 3 positions.
  • 20+ keywords in top 10 positions
  • 114% increase in website traffic
  • 4 weekly posts across social media
  • 4.77% engagement rate on LinkedIn
  • 2-3 blogs produced each month
  • Over 740 followers on LinkedIn
  • Over 490 followers on Facebook

Client Review: Great service, and people! Always ready to help with anything no matter what the task! I would recommend!” – Connie Lyon – McFeggan Brown, Marketing Manager


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Our Digital Partners

Flex have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels. They have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small.”

Les Williams
Managing Director – Marble Supreme

Flex have consistently offered outstanding advice and service and there is no doubt they are experts in their field. They have helped us to dramatically increase our PPC success and are now supporting us with SEO. We would have no hesitation in recommending Flex and look forward to working with them for many years to come.

Kelly Fenech
Marketing Manager – Lovell Stone Group

Flex achieved a 35% increase in business. From the outset, they really understood what we were trying to achieve.

Tom Beasley
Former Head of – Bristol & Bath Science Park