Drive Success with GA4 Insights
In today’s competitive digital landscape, understanding your website’s data isn’t just an advantage—it’s essential. Whether you’re new to Google Analytics 4 (GA4) or looking to elevate your skills.
Designed to equip you with actionable knowledge, our services ensure that you not only understand your data but also use it to drive growth.
GA4 Training Workshops
What can you expect?
Our GA4 training services are designed to help you navigate complex data, optimise your analytics setup, and turn insights into strategic actions.
Regular Consultancy Sessions
Fortnightly sessions, tailored to your specific needs, from refining your data collection to optimising reporting using looker studio.
Tailored Video Guides
Gain access to bespoke video tutorials that address your specific challenges, allowing you to learn at your own pace and revisit key concepts whenever needed.
GA4 Training
We cover everything from the basics of GA4 to advanced features, ensuring your team can confidently navigate and utilise GA4’s powerful capabilities.
Ongoing Support
We offer continued support to help you adapt to changes and new features in GA4, ensuring your analytics strategy evolves with your business.
Why Choose Flex Digital?
Local expertise combined with a deep passion and curiosity for data-driven marketing makes Flex Digital the go-to partner for businesses in Bristol & the South West.
With a strong expertise in construction, healthcare and tech industries, Flex bring a wealth of knowledge when it comes to tracking analytics data. We understand each industry is unique yet a number of key stats will be consistent across all businesses.
Ready to take your Google Analytics skills to the next level? Contact us today to schedule a training session or consultancy meeting.
CONTACT US
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FAQs
Some frequently asked questions that we get about our GA4 Training.
When did GA4 start?
Google Analytics 4 (GA4) was officially introduced by Google in October 2020. It represents the next generation of Google Analytics, focusing on event-based tracking and privacy-centric data collection.
How to access GA4?
You can access GA4 through the Google Analytics platform. If you already have a Google Analytics account, you can create a new GA4 property by following these steps:
- Log in to your Google Analytics account.
- Go to the Admin section.
- In the “Property” column, click on “Create Property.”
- Choose “GA4 Setup Assistant” to create a new GA4 property linked to your existing Universal Analytics property, or create a completely new GA4 property.
Why is GA4 important?
GA4 is important because it represents a shift towards more comprehensive and privacy-focused data analytics.
- Event-Based Tracking: Unlike Universal Analytics, GA4 tracks events rather than sessions, providing more granular insights into user behavior.
- Cross-Platform Tracking: GA4 allows for better tracking across web and app environments, offering a more unified view of customer journeys.
- Privacy-Centric: GA4 is designed with privacy in mind, better aligning with current and upcoming privacy regulations.
- Future-Proof: With the phase-out of Universal Analytics, GA4 is the future of Google Analytics, ensuring you have access to the latest tools and insights.
What Does GA4 Mean for Marketers?
GA4 offers marketers enhanced user insights through event-based tracking and improved cross-platform analysis. It supports a privacy-centric approach, aligning with regulations like GDPR.
GA4’s predictive analytics and machine learning tools help optimise campaigns, while its future-proofing ensures continued relevance as Universal Analytics phases out. Additionally, GA4 provides more flexible and simplified reporting tailored to business needs.
Book a call with one of our digital experts
Flex have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels. They have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small.”
Les Williams
Managing Director - Marble Supreme
Flex have consistently offered outstanding advice and service and there is no doubt they are experts in their field. They have helped us to dramatically increase our PPC success and are now supporting us with SEO. We would have no hesitation in recommending Flex and look forward to working with them for many years to come.”
Kelly Fenech
Marketing Manager - Lovell Stone Group
Flex achieved a 35% increase in business. From the outset, they really understood what we were trying to achieve.”
Tom Beasley
Former Head of - Bristol & Bath Science Park
Fantastic company to work with. Always pushing our marketing to the next level and keeping us ahead of our competitors.”
AJ Bains
MD - The Mount Pleasant Hotel & Mulberry Tree Restaurant
A great organisation. Helped us immensely when we needed to outsource our marketing function. Getting us into a great position, while we worked out what we wanted from a comms team and then recruited. Ongoing support has been fantastic.”
Alan Inman-Ward
Former Director of Insight & Operations - Active Gloucestershire
Great service, really learnt a lot about digital marketing from the team. They've really helped us drive the business forward after covid. Highly recommended!”
Anthony Caddy
Director - Highland Services
The team are super professional, really know their stuff, and always responsive when we need them.”
Christy Walters
MD - Soap Creative