Client: Mount Pleasant Hotel
What we did: Social Media Management, SEO, PPC, Website Design, Website Development
Visit the website: www.mountpleasanthotel.co.uk
Problem:
Mount Pleasant Hotel came to us when their marketing manager was leaving the company and so they no longer had an internal resource to manage their marketing activities. They were struggling to be seen online for the services they offer and were hoping to increase their online visibility in an extremely competitive market.
Solution:
Establish a strong organic online presence and enhance the client’s online reach through paid ads.
Initially, we provided social media and Google Ads services which delivered a high return. From there, we tackled their SEO presence which was poor, particularly for core terms. For this we put together a thorough plan to improve their online organic positioning in a very competitive search marketplace. This included a full SEO and content roadmap to position the hotel as a go-to source of local information. Their website and online branding also followed suit with the team entrusting us to design and build a modern, responsive and conversion-focused website that would enhance the online positioning for both their hotel and restaurant websites.
Eventually, our service grew to take over the full marketing suite, offering SEO, content and blog writing, web design and development (through a partner agency), social media management, facebook and social ads, email marketing, digital strategy, graphics, posters and marketing material. The client has since discussed additional marketing campaigns and ventures and become a long-term partner where we work as an effective outsourced marketing department.
Results:
Some of our top stats for the growth of Mount Pleasant Hotel.
+ keywords on page one in a competitive search space
leads per month (taken from past quarter)
%
CTR across Google Search campaigns - above industry avg
%
increase in new users YoY.
- 4.6k clicks through Google Ads
- Multiple posters and events created every month
- Full suite of branding materials developed for the restaurant and hotel
- Bounce rate reduced by 13% YoY
- 94,549 prospective customers reached through Facebook Ads
- 4,349 Facebook Page Followers & nearly 2k Instagram followers.
- New landing pages created
- Regular monthly blogs and original content produced
“Fantastic company to work with. Always pushing our marketing to the next level and keeping us ahead of our competitors”.
AJ Baines – Mount Pleasant Hotel
Hotel Owner/Managing Director
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Flex have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels. They have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small.”
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Flex have consistently offered outstanding advice and service and there is no doubt they are experts in their field. They have helped us to dramatically increase our PPC success and are now supporting us with SEO. We would have no hesitation in recommending Flex and look forward to working with them for many years to come.”
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Flex achieved a 35% increase in business. From the outset, they really understood what we were trying to achieve.”
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