Bendrey Bros

Building a market leading digital presence from the ground up.

Client: Bendrey Bros

What we did: SEO, PPC, Paid Social and Social Media Management

Visit the website:

Create and execute a 12-month strategy to position Bendrey Bros as a market leader


When Bendrey Bros first came to us they were having problems with their current wordpress/Woocommerce website installation. Their internal product management systems were not talking to their website backend, and this was causing wide scale problems. They were also unhappy with the current marketing support they were receiving and wanted to generate considerably more leads, and better position their business online.

It was clear that the service they offered to their customers was second to none, and their family-run business values rung true throughout the business. Recognising this, we knew that we had to help them spread the word and so we put together a plan of how we could support them.


12-month strategy to position them as a market leader.

To position Bendrey Bros as a market leader in timber supplies, decking, fencing and much more, we conducted a thorough competitor and keyword analysis, as well as a full website review to identify key pitfalls and opportunities. From this we produced a marketing roadmap, which together with the audit and keyword analysis served as a benchmark for the competition and established a long-term vision for Bendrey Bro’s digital strategy.

This strategy has been rolled out over the past 12 months years, and included a strong presence across organic search results, pay-per-click, and regular content marketing and social media engagement to promote Bendrey Bro’s authority in its industry. As well as providing advice throughout their renewed website development process which we worked together on with an external partner agency.


Some of our top stats for the growth of Bendrey Bros.

Since taking over their PPC, SEO and social media management we have seen fantastic growth across all channels, and worked seamlessly with their website partner and internal teams. We also report on key actions, results and next steps with the client every month to ensure we remain proactive and deliver upon their business goals for the future.


increase in New Users to the website YoY.


increase in website sessions YoY


increase in goal completions YoY


increase in Add to Basket actions YoY

  • 52% increase in PPC traffic
  • 198 Google Ads conversions in 3 months and rising
  • 7.18% Ads CTR – 4% above industry average and rising
  • Over 6,000 clicks in 3 months on Google Ads
  • Original content produced and optimised each month
  • +77 Backlinks
  • 50+ keywords in top 3 positions
  • Position 2 for “timber merchant bristol” and similar terms
  • 2-3 social media posts per week
  • 40% increase in Facebook page growth
  • £15.55 ROAS on product purchase-focus campaigns
  • 96,167 unique FB ad impressions

“The team at Flex have been a great help to our business. They have taken great care to learn about our business and help us market our business to our ideal customers. We’ve seen great growth in our online positioning and can trust them to deliver upon our goals. We would have no hesitation in recommending Flex” 

Chris Bendrey – Bendrey Bros, Managing Director


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Our Digital Partners

Flex have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels. They have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small.”

Les Williams
Managing Director – Marble Supreme

Flex have consistently offered outstanding advice and service and there is no doubt they are experts in their field. They have helped us to dramatically increase our PPC success and are now supporting us with SEO. We would have no hesitation in recommending Flex and look forward to working with them for many years to come.

Kelly Fenech
Marketing Manager – Lovell Stone Group

Flex achieved a 35% increase in business. From the outset, they really understood what we were trying to achieve.

Tom Beasley
Former Head of – Bristol & Bath Science Park