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5 Ways to Optimise Performance Max Campaigns on Google Ads for Success
Google’s Performance Max (PMax) campaigns were introduced to simplify ad structures, minimise efforts, and maximise results across Google properties such as Search and Display to YouTube and Gmail. While Pmax in itself is an incredibly powerful tool,...
Behind the Scenes with Tamara Toothill, Digital Marketing Executive at Flex Digital
At Flex Digital, our people are the heart of everything we do. Today, we’re shining the spotlight on Tamara Toothill, our brilliant Digital Marketing Executive, as she shares her journey with us, from diving into PPC and leading her first large-scale web...
Is ChatGPT the New Search Engine?
AI is not just another tech trend; it is transforming how people search, learn, and make decisions. With its generative learning capabilities, AI tools like ChatGPT have moved from novelty to necessity, reshaping the way consumers interact with businesses....
Essential Marketing Metrics and Research Tools for Businesses
Find the latest marketing metrics and tools a bit puzzling? You’re not alone. Knowing where to focus your efforts, how to measure them, and what tools to invest in can be tricky. But we’re here to guide you with some helpful suggestions so that you can...
Behind the Scenes with Chloe, Head of Agency at Flex Digital
At Flex Digital, you’re not just a job title. You're the voice, the vibe, and the magic behind everything we create. Today, we’re spotlighting our Head of Agency, Chloe Wheeler, who shares her journey with Flex Digital and a glimpse into life beyond the...
SMART Marketing Objectives: Set Clear Goals for Your Next Campaign
When starting a new digital marketing campaign, plunging into the unknown without clear goals or objectives is almost always a recipe for disaster. Without properly defined marketing aims or a plan for how to meet them, not only are you setting yourself up...
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Flex achieved a 35% increase in business. From the outset, they really understood what we were trying to achieve.”
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Former Head of – Bristol & Bath Science Park