Boardwalk Property Co
Boosting visibility across Bristol neighbourhoods.
Client: Boardwalk Property Co
What we did: SEO, backlink building, digital marketing strategy
Visit the website: www.boardwalkpropertyco.com
Problem:
As a fast-growing Bristol-based estate agency, Boardwalk operates in a highly competitive space. With countless agencies competing for attention, our goal was clear to rank at page one for both brand and location-based keywords such as “estate agent in Cotham” or “Greenbank estate agents.”
Solution:
We developed a locally targeted and hyper-focused digital strategy that goes beyond generic optimisation, enabling Boardwalk to achieve high-quality leads.
Local Area Guides: We created hyper-relevant, well-structured location pages targeting neighbourhood-specific search terms like “Greenbank estate agents” and “St George estate agents.” These guides became a central piece of the SEO puzzle.
Technical and On-Page SEO: Regular SEO optimisation, married with internal linking and meta title and description updates, resulted in boosting relevancy for local intent queries.
Internal Linking: Strategically linked blog content and journal posts to the area guides to strengthen crawlability and distribute authority.
Backlink Outreach: Consistent link-building efforts earned backlinks from high-authority domains like The Guardian, Crunchbase, and others.
Key Features:
- Multi-channel digital strategy including SEO, PPC, backlink building, and digital marketing strategy.
- On-site optimisation for performance and mobile experience.
- GA4 and GSC tracking for behaviour, acquisition, and conversions.
- Area guides, blogs, and educational content production.
Results:
Some of our top stats for the growth of Boardwalk Property Co.
Page 1 position for multiple relevant local area guides
Boardwalk ranks on Page 1 for 240+ local and branded keywords
Continuous SEO efforts resulted in 30+ other location-based keywords moving into the top 10, including Fishponds, Easton, Brislington, Bedminster and Knowle.
2x Referring domains with placements on high-authority sites like The Guardian (DR 93), Crunchbase (DR 91, and more.
Consistent monthly organic traffic
New quality backlinks generated
%
Referring domains with placements on high-authority sites
240+ Local and branded keywords rank on page 1
Over the past 1.5 years, our SEO strategy has transformed Boardwalk’s digital presence. With consistent content publishing, a sharp focus on local intent, and a stronger backlink profile, Boardwalk is now positioned as one of Bristol’s most visible and trusted estate agencies online.
The local area guide strategy became the game-changer from the first month itself. They did not just improve rankings, they drove real traffic, captured qualified leads, and positioned Boardwalk as a top choice across multiple Bristol neighbourhoods.
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Flex have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels. They have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small.”
Les Williams
Managing Director – Marble Supreme
Flex have consistently offered outstanding advice and service and there is no doubt they are experts in their field. They have helped us to dramatically increase our PPC success and are now supporting us with SEO. We would have no hesitation in recommending Flex and look forward to working with them for many years to come.”
Kelly Fenech
Marketing Manager – Lovell Stone Group
Flex achieved a 35% increase in business. From the outset, they really understood what we were trying to achieve.”
Tom Beasley
Former Head of – Bristol & Bath Science Park