Client: Bendrey Bros
What we did: SEO, PPC, Paid Social and Social Media Management
Visit the website: www.bendreybros.co.uk
Create and execute a 12-month strategy to position Bendrey Bros as a market leader
Problem:
When Bendrey Bros first came to us they were having problems with their current wordpress/Woocommerce website installation. Their internal product management systems were not talking to their website backend, and this was causing wide scale problems. They were also unhappy with the current marketing support they were receiving and wanted to generate considerably more leads, and better position their business online.
It was clear that the service they offered to their customers was second to none, and their family-run business values rung true throughout the business. Recognising this, we knew that we had to help them spread the word and so we put together a plan of how we could support them.
Solution:
12-month strategy to position them as a market leader.
To position Bendrey Bros as a market leader in timber supplies, decking, fencing and much more, we conducted a thorough competitor and keyword analysis, as well as a full website review to identify key pitfalls and opportunities. From this we produced a marketing roadmap, which together with the audit and keyword analysis served as a benchmark for the competition and established a long-term vision for Bendrey Bro’s digital strategy.
This strategy has been rolled out over the past 12 months, and included a strong presence across organic search results (SEO services), pay-per-click, and regular content marketing and social media engagement to promote Bendrey Bro’s authority in its industry. As well as providing advice throughout their renewed website development process which we worked together on with an external partner agency.
Results:
Some of our top stats for the growth of Bendrey Bros.
Since taking over their PPC, SEO and social media management we have seen fantastic growth across all channels, and worked seamlessly with their website partner and internal teams. We also report on key actions, results and next steps with the client every month to ensure we remain proactive and deliver upon their business goals for the future.
%
increase in New Users to the website YoY.
%
increase in website sessions YoY
%
increase in goal completions YoY
%
increase in Add to Basket actions YoY
- 52% increase in PPC traffic
- 198 Google Ads conversions in 3 months and rising
- 7.18% Ads CTR – 4% above industry average and rising
- Over 6,000 clicks in 3 months on Google Ads
- Original content produced and optimised each month
- +77 Backlinks
- 50+ keywords in top 3 positions
- Position 2 for “timber merchant bristol” and similar terms
- 2-3 social media posts per week
- 40% increase in Facebook page growth
- £15.55 ROAS on product purchase-focus campaigns
- 96,167 unique FB ad impressions
“The team at Flex have been a great help to our business. They have taken great care to learn about our business and help us market our business to our ideal customers. We’ve seen great growth in our online positioning and can trust them to deliver upon our goals. We would have no hesitation in recommending Flex”
Chris Bendrey – Bendrey Bros, Managing Director
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Flex have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels. They have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small.”
Les Williams
Managing Director - Marble Supreme
Flex have consistently offered outstanding advice and service and there is no doubt they are experts in their field. They have helped us to dramatically increase our PPC success and are now supporting us with SEO. We would have no hesitation in recommending Flex and look forward to working with them for many years to come.”
Kelly Fenech
Marketing Manager - Lovell Stone Group
Flex achieved a 35% increase in business. From the outset, they really understood what we were trying to achieve.”
Tom Beasley
Former Head of - Bristol & Bath Science Park
Fantastic company to work with. Always pushing our marketing to the next level and keeping us ahead of our competitors.”
AJ Bains
MD - The Mount Pleasant Hotel & Mulberry Tree Restaurant
A great organisation. Helped us immensely when we needed to outsource our marketing function. Getting us into a great position, while we worked out what we wanted from a comms team and then recruited. Ongoing support has been fantastic.”
Alan Inman-Ward
Former Director of Insight & Operations - Active Gloucestershire
Great service, really learnt a lot about digital marketing from the team. They've really helped us drive the business forward after covid. Highly recommended!”
Anthony Caddy
Director - Highland Services
The team are super professional, really know their stuff, and always responsive when we need them.”
Christy Walters
MD - Soap Creative