Client: London Timber Buildings
What we did: Google Ads, Paid Social, Content & SEO
Visit the website: www.londontimberbuildings.co.uk
Problem:
London Timber Buildings is a leading provider of custom timber structures in the UK, specialising in the design and construction of high-quality timber buildings such as garden rooms, offices, annexes and sheds and summerhouses. With a strong reputation for craftsmanship and customer service, London Timber Buildings needed to enhance their online presence in an increasingly digital world and turned to Flex to help them establish a market-leading digital presence that would compete more aggresively with their competitors, drive more sales and ultimately growth.
Solution:
We implemented an integrated digital marketing strategy for London Timber Buildings focused on four key service areas: pay-per-click (PPC) advertising, search engine optimisation (SEO), content and blog writing, along with targeted paid social campaigns across Facebook and Instagram. To support these efforts, we developed a clear content plan targeting relevant keywords for each of the company’s core services and geographical locations. We also collaborated with London Timber Buildings’ website team to make necessary adjustments that would enhance the site’s SEO performance.
While the SEO strategy was designed to build long-term visibility, the Google Ads campaign provided an immediate boost, driving traffic to the website and generating high value enquiries from potential customers within a matter of a few weeks.
Key Features:
- Multi-channel digital strategy including SEO, PPC, social media and content.
- Customer persona mapping and brand positioning.
- Advanced analytics to track user behaviour, acquisition channels and conversion metrics.
- Management and optimisation of new PPC and Paid Social campaigns.
- Production of thought leadership and educational content.
Results:
Results achieved within the first 2 months of the project.
%
increase in Google Ads conversions MoM.
%
increase in new user sessions in first 2 months
%
CTR across Google Search campaigns - above industry avg
high-value leads delivered through Google Ads within 45 days
The Results
- 44 high-value Leads generated through Google Ads in 60 days
- Full analytics and tracking suite developed
- 10+ high value keywords now on page 1 within 2 months.
- 1,977 new users from organic search within 2 months.
- Facebook Ads generated 6 leads within their first 30 days
- 7,353 prospective customers reached through Facebook Ads within the first 45 days.
- New landing pages created
- 2 x blogs pieces produced each month and generating traffic to the website.
“We are small family business which had never advertised before. Flex Digital came recommended to us by our web developer and we are so glad they did. They are a knowledgeable, professional and friendly team who took the time to understand our business and what we are trying to achieve. They explained all of the options available to us and tailored the packages to our budget and goals. The results have been great, we are very happy with the progress and the team go over and above to help our business to grow.
We would highly recommend them to any businesses looking to improve their visibility online. Thank you again.“
Jade Mayling – Director, London Timber Buildings
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Our Digital Partners
Flex have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels. They have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small.”
Les Williams
Managing Director - Marble Supreme
Flex have consistently offered outstanding advice and service and there is no doubt they are experts in their field. They have helped us to dramatically increase our PPC success and are now supporting us with SEO. We would have no hesitation in recommending Flex and look forward to working with them for many years to come.”
Kelly Fenech
Marketing Manager - Lovell Stone Group
Flex achieved a 35% increase in business. From the outset, they really understood what we were trying to achieve.”
Tom Beasley
Former Head of - Bristol & Bath Science Park
Fantastic company to work with. Always pushing our marketing to the next level and keeping us ahead of our competitors.”
AJ Bains
MD - The Mount Pleasant Hotel & Mulberry Tree Restaurant
A great organisation. Helped us immensely when we needed to outsource our marketing function. Getting us into a great position, while we worked out what we wanted from a comms team and then recruited. Ongoing support has been fantastic.”
Alan Inman-Ward
Former Director of Insight & Operations - Active Gloucestershire
Great service, really learnt a lot about digital marketing from the team. They've really helped us drive the business forward after covid. Highly recommended!”
Anthony Caddy
Director - Highland Services
The team are super professional, really know their stuff, and always responsive when we need them.”
Christy Walters
MD - Soap Creative