by Rich O'Brien | Jun 12, 2025 | Branding, Digital Marketing
In 2025, it’s impossible to deny the colossal impact that holistic brand identity services are having on modern business. Fledgling brand identities, neatly conceptualised inside slick 10-15 page slide decks, are evolving into powerful, fully-formed brand narratives...
by Rich O'Brien | Jun 6, 2025 | AI Search, Digital Marketing, SEO
With the rise in popularity of AI search such as ChatGPT, Perplexity and Gemini, it is important to look into how to optimise your content so that it gets featured in AI search results. In this blog, we’re going to discuss what this means for future search...
by Andy Mason | Mar 20, 2025 | Digital Marketing, Website
Today, most people use their phones to browse the internet. Whether we are shopping, reading the news, or even just having a browse, we’re probably doing it on our phones. This is why having a mobile-optimised website is no longer optional — it’s a must! And here is...
by theteam@newicon.net | Jan 31, 2025 | Digital Marketing
First impressions count, right? That’s why landing pages are so important! They are the key to turning casual visitors into enthusiastic leads. But how do you achieve this with your website? In this article, we’ll provide you with tips to ensure your landing page...
by theteam@newicon.net | Dec 16, 2024 | Digital Marketing, SEO
Google Search Console is a free diagnostic tool that helps you to understand how your website performs on Google. It provides important data about how people find your website, what actions they take and how you can then use this information to improve it to get more...
by theteam@newicon.net | Nov 26, 2024 | Digital Marketing, SEO
When it comes to boosting your website’s search engine optimisation (SEO), internal links are an important component that shouldn’t be overlooked! This article will look at what internal links are and why they are an important but overlooked part of SEO. But...
