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What is Market Segmentation & Why is it So Important?

What is Market Segmentation & Why is it So Important?

by theteam@newicon.net | Sep 12, 2024 | Digital Marketing

In today’s fiercely competitive marketplace, businesses of all sizes are faced with the challenge of standing out. With countless options available to consumers, capturing attention and converting prospects into customers requires a strategic approach. This is...
How Much is SEO in 2024? A Comprehensive Guide

How Much is SEO in 2024? A Comprehensive Guide

by theteam@newicon.net | Aug 22, 2024 | Digital Marketing, SEO

Search Engine Optimisation (SEO) remains a cornerstone of digital marketing strategies worldwide. As we venture towards the backend of 2024, businesses are increasingly recognising the indispensable value of SEO. But a pressing question still lingers: How much should...
How do I add keywords to my website?

How do I add keywords to my website?

by theteam@newicon.net | Feb 19, 2024 | Digital Marketing, SEO

Not got the first clue about adding keywords to your website?  Don’t worry – you’re not alone. Keyword confusion is pretty common, particularly for those who exist outside of the marketing sphere. If you’re a business owner or CEO, SEO is unlikely to be part of...
How to advertise with Google Maps: A helpful guide

How to advertise with Google Maps: A helpful guide

by theteam@newicon.net | Feb 5, 2024 | Digital Marketing, PPC

Want to attract local customers? It’s time to start advertising on Google Maps! In this helpful guide, we’ll be shedding light on this popular localised PPC advertising approach, showing you how to use it and how it could benefit your business.  Let’s jump straight...
SEO for Construction Companies: Mastering the art of online visibility

SEO for Construction Companies: Mastering the art of online visibility

by theteam@newicon.net | Nov 13, 2023 | Digital Marketing, SEO

Want to master construction SEO? You’ve come to the right place.  If you run a trade or construction business, you’ll know all too well how saturated the market is. In order to rise above the competition, you’ll need a foolproof construction marketing strategy that...
SEO Services for Small Businesses: A Brief Overview

SEO Services for Small Businesses: A Brief Overview

by theteam@newicon.net | Nov 7, 2023 | Digital Marketing, SEO

Looking to find out more about SEO services for small businesses? You’ve come to the right place!  Unfortunately, SMEs tend to be less visible online when compared to their larger counterparts. Medium to large businesses dominate search engines and often have a large...
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