What’s your working background, and how did you come to work for Flex Digital?
With a strong foundation in communications, content, and social media, I have spent the last few years helping brands tell their stories and connect with their audiences. When I came across the role at FlexDigital, I was excited, as it sat right at the nexus of content, social, SEO and PPC. It felt like the right opportunity to not only bring my existing skills to the table but also push myself to grow into new areas. Being the same wide-eyed kid I was when I first joined the industry has been very exciting and refreshing in its own way. I am ready to take on new challenges with fresh energy and perspective.
Describe your job to a six-year-old.
When you ask a hundred questions a day and your mum secretly Googles a few of them, I help create the content she reads. When you’re after the trending Labubu or the coolest new toy in town, I help your mum find the best place to get it. And when she’s scrolling through social media and stumbles across a fun post or a helpful ad, there’s a good chance I wrote it.
If you were to think of it, think of me as the superhero of the Internet! 🦸♀️
What are you looking forward to working on the most?
I look forward to working on some impactful projects that translate into success for my clients. I am also looking forward to diving deeper into SEO, while continuing to strengthen my social and content game. Lots of learning ahead!
What excites you most about the future of web development?
Being surrounded by both Gen Z and Gen AI (and they’re both incredibly fast!) makes me curious and excited about the future of digital. The way we create, share, and consume information is evolving, and I can’t wait to be part of the journey.
What do you like doing outside of work, any unusual hobbies?
You could find me listening to a murder mystery podcast in the middle of a train with the calmest facial expressions. I also enjoy doodling, something you’ll see more of below!
Favourite film/TV show/podcast?
I don’t play favourites, but here’s a quick glimpse into my binge list: Friends, The Big Bang Theory, Brooklyn Nine-Nine, Gilmore Girls, 2 Broke Girls… you get the gist!
At Flex we listen to a lot of music and make far too many playlists. What are your go-to songs and/or artists?
My playlist is all over the place, in the best way! You might hear Hey Jude followed by Bohemian Rhapsody, and then something completely unexpected.
Share a meme that sums up you or your job…

Draw Yourself!
The Inspiration –
The Outcome –


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