Video Marketing Built for Business Growth
Be Seen. Be Remembered.
From social-first content and paid ads to brand stories and client testimonials, use video that puts your business in front of the right people.
Show More. Say More. With Video.
Your video content should do more than look good. It should capture attention, tell your story and support your wider digital marketing
At Flex Digital, we approach video from a marketing perspective. That means thinking about your audience, your message and where your video will be seen before we hit record.
Whether you need content for your website, social media, paid advertising or a wider campaign, we create video with the end goal in mind.
Why Video Marketing?
Capture Attention Faster
Video combines movement, sound and storytelling to help your business stand out in busy feeds, search results, websites and advertising campaigns.
Make Your Business Easier to Understand
Some things are simply easier to show. Video can demonstrate your services, showcase your products and communicate complex ideas quickly and clearly.
Build Trust Before Customers Get in Touch
Let potential customers see the people, expertise and work behind your business. Testimonials, behind-the-scenes content and brand videos can make your business feel more credible and approachable.
Video Marketing Services
Video Content Built Around Your Marketing Goals
From building brand awareness to generating leads, different goals need different types of video.
Your content should reflect that, with every video shaped around
where it will be seen, who needs to see it and what you want them to do next.
Paid Video Ads
Video creative built for Meta, Instagram, LinkedIn and other paid campaigns, with strong hooks, clear messaging and calls to action.
Social Media Video
Short-form content designed for how people actually consume social media, from Reels, TikTok videos, YouTube Shorts and campaign content to regular organic video.
Brand Video
Tell people who you are, what you stand for and why they should choose your business through content that brings your brand and people to life.
Product & Service Videos
Make what you offer easier to understand with demonstrations, walkthroughs and videos that showcase the value behind your products or services.
Customer Stories & Testimonials
Let your customers do the talking with authentic testimonials and case study content that gives potential customers another reason to trust you.
Website Video
Create a stronger first impression with video designed specifically for landing pages, service pages, case studies and key areas of your website.
91% of businesses now use video as part of their marketing. With the right content, you can capture attention, showcase your business and reach your audience across paid ads, organic social, your website and beyond.
Our Digital Partners
Have a Story to Tell?
Let’s Bring It to Life.
I can’t tell you how chuffed I am with these videos. I’ve been showing them to friends and family all weekend!
VIDEO MARKETING FRAMEWORK
01 Strategy
Start With the Why
Before the camera comes out, your content needs a clear purpose.
Your audience, objectives, platforms and wider marketing activity all help determine which videos are worth creating and how they can work together.
02 Create
Bring the Idea to Life
This is where your strategy becomes content. From planning the shoot and developing your message to filming and editing, every video is shaped around where and how it will ultimately be used.
That means considering everything from the opening few seconds to format, length, messaging and calls to action.
03 Amplify
Put Your Video to Work
Publishing the video isn’t where our job has to end.
We can turn your footage into multiple pieces of content and help distribute it across organic social, paid campaigns, websites and wider digital marketing.
Why Choose Flex Digital?
Because We’re Marketers Behind the Camera
At Flex Digital, video sits alongside the rest of your marketing. Our team works across paid media, social, SEO, content and websites, so we’re thinking about where your video will live and how it can support your wider strategy from the very beginning.
That means your paid media team can help shape video ads. Your social strategy can influence what we capture during a shoot. Your website can determine which customer stories or service videos we need.
One Video Shoot, Multiple Possibilities
One shoot can become much more than one video. We plan content with repurposing in mind, helping you create assets for paid ads, organic social, websites and wider campaigns.
From Idea to Execution
From the first concept and content plan through to filming, editing and distribution, everything is taken care of with the end goal in mind.
Your Business, Brought to Life
You know your business better than anyone. By combining that knowledge with our marketing and creative expertise, we create video that feels authentic to your brand and connects with the people you want to reach.
Good video isn’t really about us or even the business. It’s about the customer. What do they care about? What do they need to see or hear? Once you understand that, you can create something that genuinely connects.
CONTACT US
Ready to Bring Video Into Your Marketing Strategy?
Video Marketing FAQs
Video Marketing and More…
What is video marketing?
Video marketing uses video content to promote your business, communicate your message and connect with your audience.
It can include paid video ads, organic social content, brand videos, testimonials, product demonstrations and website content.
What types of marketing videos can you create?
We create video content around your business and marketing goals, including brand videos, social media content, paid ads, customer testimonials, product and service videos, website videos and campaign creative.
Can you create videos for paid advertising?
Yes. We can create video specifically for paid campaigns across platforms such as Meta and LinkedIn. We consider the audience, opening hook, messaging, format and call to action so the creative is designed with advertising in mind from the start.
Can you create organic social media videos?
Absolutely. We can create short-form video for your organic social channels, including Reels, behind-the-scenes content, educational videos, team content and videos showcasing your products, services or projects.
Can one video shoot create multiple pieces of content?
Yes, and wherever possible, we plan shoots with this in mind. A single filming session can provide footage for a main video alongside shorter social clips, paid ads, website content and other campaign assets.
Do you help with video strategy and ideas?
Yes. You don’t need to come to us with a finished concept. We can help develop ideas based on your audience, marketing goals and the channels you want to use, then plan the content and filming around them.
And, without a presence on these search result pages, establishing brand awareness and growing your business will be difficult.
SEO can be expensive, but we have SME-sized services to help you grow your online presence. Find out more about SEO services for small businesses.
Do you film the video content too?
Yes. We can take care of the filming as part of your video marketing project, from planning the shoot and capturing the right footage to editing and preparing the final content for your chosen channels.
Ready to Make Your Brand Worth Watching?
Let’s create video that showcases your business, tells your story and gets your audience paying attention.
Flex have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels. They have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small.”
Les Williams
Managing Director - Marble Supreme
Flex have consistently offered outstanding advice and service and there is no doubt they are experts in their field. They have helped us to dramatically increase our PPC success and are now supporting us with SEO. We would have no hesitation in recommending Flex and look forward to working with them for many years to come.”
Kelly Fenech
Marketing Manager - Lovell Stone Group
Flex achieved a 35% increase in business. From the outset, they really understood what we were trying to achieve.”
Tom Beasley
Former Head of - Bristol & Bath Science Park
Fantastic company to work with. Always pushing our marketing to the next level and keeping us ahead of our competitors.”
AJ Bains
MD - The Mount Pleasant Hotel & Mulberry Tree Restaurant
A great organisation. Helped us immensely when we needed to outsource our marketing function. Getting us into a great position, while we worked out what we wanted from a comms team and then recruited. Ongoing support has been fantastic.”
Alan Inman-Ward
Former Director of Insight & Operations - Active Gloucestershire
Great service, really learnt a lot about digital marketing from the team. They've really helped us drive the business forward after covid. Highly recommended!”
Anthony Caddy
Director - Highland Services
The team are super professional, really know their stuff, and always responsive when we need them.”
Christy Walters
MD - Soap Creative