Highland Services
Building a market leading digital presence from the ground up.
Client: Highland Services
What we did: SEO, PPC, Content, Social Media
Visit the website: www.highland-services.co.uk
Establish a strong online presence across all digital channels and generate marketing leads
Problem:
Highland Services came to us as they were struggling to generate new leads and develop their online presence. Although they had the benefit of a modern website, the website itself was lacking key SEO features to enable the website to be optimised for specific keywords. The website was also lacking in content such as specific service pages and blog posts – and this is where we were pulled in to help.
Solution:
We implemented an integrated digital marketing strategy with three main service areas – pay-per-click, search engine optimisation and social media marketing on LinkedIn. We created a clear content plan to target keywords across each of the key service areas and locations, and began working with Highland’s website partner to implement changes to the website to allow for SEO optimisation.
Whilst the SEO strategy would take time to establish, the Google Ad campaign offered an immediate opportunity to generate website traffic and enquiries from potential customers. Alongside this, we also worked closely with the Highland Services team to create relevant content for LinkedIn that could be shared by the team with their connections to increase reach and engagement, particularly among warmer audiences.
Results:
Google Ad conversions - 42.75 avg p/m
Google Ad phone calls
%
conv. Rate
Average CPC (£)
- Produced an average of 3 content pieces per month as part of a content overhaul to reposition Highland Services within an aggressive marketplace
- Average position has improved by 36 positions
- “Electrical contractor works” now position 7
- “Alarm control services bridgend” now position 5
- Mechanical and electrical contractor cardiff” now position 5
- 8 competitive target keywords now ranking on the first page
Client Review: “Great service, really learnt a lot about digital marketing from the team. They’ve really helped us drive the business forward after covid. Highly recommended!!” – Anthony Caddy – Highland Services, Managing Director
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CLIENTS
Our Digital Partners
Flex have helped to raise both our online presence and exposure. By effectively managing our PPC, SEO and online marketing channels. They have helped us grow our business to levels that we would never have anticipated. I would highly recommend their services to anyone looking to better their business, no matter how big or small.”
Les Williams
Managing Director - Marble Supreme
Flex have consistently offered outstanding advice and service and there is no doubt they are experts in their field. They have helped us to dramatically increase our PPC success and are now supporting us with SEO. We would have no hesitation in recommending Flex and look forward to working with them for many years to come.”
Kelly Fenech
Marketing Manager - Lovell Stone Group
Flex achieved a 35% increase in business. From the outset, they really understood what we were trying to achieve.”
Tom Beasley
Former Head of - Bristol & Bath Science Park
Fantastic company to work with. Always pushing our marketing to the next level and keeping us ahead of our competitors.”
AJ Bains
MD - The Mount Pleasant Hotel & Mulberry Tree Restaurant
A great organisation. Helped us immensely when we needed to outsource our marketing function. Getting us into a great position, while we worked out what we wanted from a comms team and then recruited. Ongoing support has been fantastic.”
Alan Inman-Ward
Former Director of Insight & Operations - Active Gloucestershire
Great service, really learnt a lot about digital marketing from the team. They've really helped us drive the business forward after covid. Highly recommended!”
Anthony Caddy
Director - Highland Services
The team are super professional, really know their stuff, and always responsive when we need them.”
Christy Walters
MD - Soap Creative